MailPurse – Self-hosted Email Automation & Marketing SaaS

MailPurse — Your Self-Hosted, All-in-One Email Marketing & Automation SaaS

Say goodbye to expensive email tools and strict usage limits. MailPurse gives you the power of an enterprise-grade email platform… but completely in your control. Host it yourself, run it as SaaS, manage your clients, or simply handle your own high-volume campaigns with confidence.

Built with modern SaaS architecture, MailPurse helps you create stunning campaigns, automate your marketing, manage unlimited subscribers, and grow your business — without worrying about monthly fees or platform restrictions.

Whether you’re building your own Email Service Provider (ESP) business or just need a reliable email powerhouse, MailPurse gives you everything you need for performance, deliverability, and growth.

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Drag & Drop Email Builder: Professional Emails Without the Effort

Create beautiful, responsive email templates in minutes — zero coding required.

Transform your email marketing from a technical chore into a creative breeze. Our intuitive Drag & Drop Email Builder empowers you to design high-converting, professional emails without ever touching a single line of HTML. Whether you are a solo entrepreneur or part of a large marketing team, you can now build stunning campaigns that look perfect on every device.

Launch a Scalable Business with a Full SaaS-Ready Architecture

Built-in subscription plans, payment gateways, multi-tenancy support, and user management to sell email services or run your own platform.

Take your project from a simple tool to a fully-monetized business overnight. Our platform is engineered with a robust SaaS infrastructure, allowing you to serve thousands of customers while maintaining total control over your ecosystem. Whether you are building an internal corporate tool or a public-facing service to compete with industry giants, everything you need is already under the hood.

Advanced Automations & Autoresponders: Your Marketing on Autopilot(Coming Soon)

Welcome emails, drip sequences, and behavioral triggers — automate everything so you work less while engaging more.

Stop sending emails manually and start building relationships that scale. Our Advanced Automation Engine acts as your 24/7 marketing team, delivering the right message to the right person at the exact moment it matters most. By mapping out your customer journey, you ensure no lead falls through the cracks and every subscriber feels personally valued.

Unlimited Everything: Scale Without Boundaries

No per-subscriber fees. No campaign limits. Truly unlimited lists, subscribers, and campaigns.

Most platforms punish your success by raising your monthly bill as your audience grows. We believe in a different approach. Our “Unlimited Everything” philosophy means you can scale your business to the moon without worrying about hitting a glass ceiling or getting hit with surprise overage charges.

Intelligent General Dashboard: Your Command Center

A clean, high-performance overview designed for data-driven decision-making.

Stop hunting through menus for the data you need. Our General Dashboard provides a centralized, birds-eye view of your entire email ecosystem. Designed with clarity in mind, it distills complex data into actionable insights, ensuring you always know exactly how your platform and campaigns are performing at a single glance.

Comprehensive Metrics & Analytics

Monitor the health of your platform with real-time data tracking across all critical KPIs:

• Audience Insights: Track Total Users and Active Lists to watch your community grow.
• Campaign Performance: View Total Campaigns sent and drill down into Delivered Emails to ensure your reach is expanding.
• Deliverability Health: Stay ahead of issues with instant visibility into Bounces and Complaints, allowing you to maintain a pristine sender reputation.
• ROI Tracking: Keep your eye on the bottom line with dedicated Conversion Stats that show exactly how your emails are driving action.

Interactive Visualizations

• Dynamic Chart Widgets: Visualize trends over time with beautiful, interactive graphs. Toggle between daily, weekly, or monthly views to identify patterns and seasonal spikes in engagement.
• Real-Time Status Indicators: Know the moment a campaign goes live or a server requires attention with live heartbeat monitors and status badges.

Optimized User Experience

• Dark + Light Theme Toggle: Whether you prefer the sleek, focused environment of Dark Mode for late-night strategy sessions or the crisp clarity of Light Mode for a morning review, the interface adapts to your workflow with a single click.
• Clutter-Free Design: We’ve stripped away the noise to provide a “Glance-and-Go” experience, ensuring that the most important data is always front and center.

Advanced User & Customer Management

Maintain total control over your platform with a robust, enterprise-grade user management system.

Managing a growing user base requires precision and flexibility. Our Admin Panel is designed to handle everything from individual customer accounts to complex organizational structures, ensuring you can scale your SaaS operations without the administrative headache.

Comprehensive Admin Control

• Unified User Management: Access a centralized table to view, edit, suspend, or impersonate user accounts for instant troubleshooting and support.
• Strategic Customer Grouping: Categorize your users into custom groups (e.g., Free, Pro, Enterprise) to streamline communication and management.
• Plan-Based Feature Limits: Dynamically assign limits on subscribers, campaigns, or automation workflows based on the user’s active subscription tier.
• Role-Based Access Control (RBAC): Define granular permissions to ensure staff members and customers only access the tools they need.

Secure & Frictionless Onboarding

• Google Login Support: Reduce barriers to entry with One-Click Social Authentication, allowing users to sign up and log in using their existing Google accounts.
• Configurable Email Verification: Enhance your platform’s security and data quality by requiring email confirmation, or toggle it off for a faster onboarding experience.
• Automated Group Assignment: Set a default customer group upon registration to immediately grant new users the correct set of trial features and permissions.

Global Business Compliance

• Automated VAT/TAX Handling: Simplify global sales with built-in tax identification during the sign-up process. Collect VAT numbers and apply the correct tax rates based on the user’s geographic location.

Strategic Marketing Campaigns

Launch high-impact campaigns with professional precision and data-driven insights.

Our campaign management suite is built to handle everything from simple newsletters to complex marketing blitzes. Whether you are managing your own brand or hosting thousands of customers, our system ensures that every message is delivered on time and tracked with surgical accuracy.

Campaign Creation & Management

• Full Lifecycle Control: Easily create, draft, clone, and manage your email campaigns from a streamlined interface. Replicate successful designs with a single click to save time on recurring updates.
• Intelligent Scheduling: Take control of your timing. Schedule campaigns to go out at the exact moment your audience is most active, or send them immediately for urgent announcements.
• Tiered Campaign Limits: Monetize your platform effectively by setting a Maximum Campaigns Limit and a Maximum Active Campaigns Running Limit based on specific subscription plans.

Optimization & Performance

• A/B Split Testing: Take the guesswork out of your marketing. Test different subject lines, sender names, or email content to see what resonates best. This feature can be toggled on or off per plan, providing a powerful incentive for users to upgrade to premium tiers.
• Real-Time Performance Metrics: Watch your success unfold in live time. Monitor open rates, click-through rates, and unsubscribes as they happen, allowing you to pivot or adjust your strategy on the fly.

Scalability & Control

• Queue Management: Our backend efficiently handles campaign queuing, ensuring that high-volume sends are processed smoothly without overloading your infrastructure.
• Active Monitor: Admins can view all currently running campaigns across the entire platform to ensure system stability and compliance.

Powerful Email List Management

Organize your audience with precision and scale your database without the complexity.

Effective marketing starts with a clean, well-organized database. Our Email List Management system provides the tools to categorize your subscribers, capture new leads, and maintain data integrity, all while allowing you to monetize growth through plan-based limitations.

Flexible List Organization

• Comprehensive List Control: Create and manage multiple lists for different brands, departments, or interest groups. Each list acts as a dedicated environment for your subscriber data.
• Smart Segmentation: Don’t just send—target. Use advanced segmentation support to filter your lists based on subscriber behavior, custom fields, or join dates, ensuring your content is always hyper-relevant.
• Seamless Import/Export: Migrating from another platform? Use our robust import tools to bring in your existing contacts via CSV or Excel. Need your data locally? Export any list or segment with a single click.

Plan-Based Scaling (Monetization)

Control your platform’s resources and encourage upgrades by setting granular limits for each subscription tier:

• Max Number of Lists: Define how many unique lists a user can maintain (e.g., 3 for Basic, Unlimited for Pro).
• Max Subscribers Per List: Limit the capacity of individual lists to manage server load and pricing tiers.
• Max Forms Per List: Control how many lead-capture forms a user can generate to grow their database.

️ Growth Tools

• Custom Subscription Forms: Design and embed signup forms directly into your website to capture leads automatically.
• Data Hygiene: Built-in tools help you identify inactive subscribers and maintain high deliverability by keeping your lists fresh and engaged.

Sending Domains & Deliverability Trust

Establish sender authority and ensure your emails land in the inbox, not the spam folder.

Professional email marketing requires authenticated infrastructure. Our Sending Domains module provides users with the tools to verify their own domains, boosting brand credibility and deliverability rates through industry-standard protocols.

️ Domain Management & Authentication

• Add Custom Sending Domains: Allow users to send emails from their own professional domains (e.g., [email protected]) rather than generic shared addresses.
• DKIM + SPF Setup: Automatically generate the required DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) records to authenticate outgoing mail and satisfy strict ISP requirements.
• Intuitive DNS Validation UI: A user-friendly interface that shows the exact DNS records needed. It features real-time status checks to confirm when a domain is correctly verified and ready for use.

Admin Policy & Access Control

• Strict Verification Toggle: Global “Requirement” toggle—decide whether users must verify a domain before they are permitted to send any campaigns.
• Plan-Based Domain Limits: Control your infrastructure load by limiting the number of verified sending domains a user can attach based on their subscription tier (e.g., 1 domain for Basic, 10 for Enterprise).
• Permission-Based Access: Enable or disable the “Custom Domain” feature entirely for specific user groups or lower-tier plans.

️ Reputation Protection

By empowering users to use their own domains, you isolate sender reputations, ensuring that the sending habits of one user do not negatively impact the deliverability of others on your platform.

Professional Tracking Domains

Whitelabel your links and improve deliverability by masking tracking URLs with your own brand.

Standard tracking links often use shared domains that can be flagged by spam filters. By utilizing Tracking Domains, you replace generic system links with your own branded URLs, ensuring a cohesive brand experience and significantly higher inbox placement rates.

Branded Link Management

• Custom Tracking URLs: Allow users to add their own domains or subdomains (e.g., links.yourbrand.com) to handle all click-through and open-tracking redirects.
• CNAME Verification: A streamlined setup process that guides users through pointing their DNS CNAME records to your platform, with built-in validation to ensure the connection is active.
• Analytics Tracking Enabled: Once verified, the system automatically rewrites all campaign links to use the custom domain while continuing to feed detailed engagement data back to the dashboard.

Flexible Compliance & Controls

• Mandatory Setup Toggle: Admins can choose to make Tracking Domains optional or a Requirement (Must Add: Yes/No) before a user is allowed to send campaigns.
• Plan-Based Limitations: Scalable access that lets you limit the number of tracking domains a user can register based on their specific subscription plan.
• Access Control: Restrict this advanced deliverability feature to premium tiers, providing a compelling reason for users to upgrade.

Deliverability & Trust

• Avoid Link Shilling> Using a dedicated tracking domain prevents your emails from being associated with the link-clicking reputation of other senders.
• Consistency: When a subscriber hovers over a link, seeing your brand name instead of a cryptic third-party URL builds trust and increases Click-Through Rates (CTR).

Enterprise-Grade Delivery System

Total control over your mail flow with precision routing and automated reputation management.

The core of any email platform is its ability to deliver. Our advanced Delivery System module provides the infrastructure to manage multiple sending routes, enforce strict quotas, and maintain high sender scores through automated bounce and complaint processing.

Versatile Delivery Servers

• Custom SMTP Support: Connect to any external provider like Amazon SES, SendGrid, Mailgun, or your own private PowerMTA server with ease.
• Multiple SMTP Profiles: Create and manage a library of delivery configurations. Use different servers for different types of traffic (e.g., transactional vs. marketing).
• Intelligent Assignment: Admins can assign specific delivery servers to individual customers or entire subscription plans, ensuring your “VIP” users always have the best routes.

️ Sending Quota & Throttle Control

Protect your infrastructure and stay within provider limits with granular rate-limiting tools:

• Flexible Quota Enforcement: Set hard limits on how many emails a user can send on a Daily, Weekly, or Monthly basis.
• Precision Throttling: Control the speed of delivery with Per Minute or Per Hour sending caps to prevent sudden spikes from triggering spam filters.

Reputation & Feedback Loops

• Automated Bounce Handling: The system automatically detects permanent (Hard) and temporary (Soft) bounces, cleaning your lists instantly to keep your bounce rate low.
• Complaint Handling: Integrated Feedback Loop (FBL) support automatically unsubscribes users who mark your email as spam, protecting your sender reputation across major ISPs.
• Automatic Blacklist Monitoring: Ensure your delivery servers are always in good standing and get notified if a server’s reputation is at risk.

Intelligent Bounce Servers

Maintain a pristine sender reputation with automated list cleaning and advanced bounce processing.

A high bounce rate is the fastest way to get blacklisted. Our Bounce Server module automates the “dirty work” of list hygiene by monitoring dedicated mailboxes and instantly acting on delivery failures before they damage your reputation.

Professional Bounce Monitoring

• Universal IMAP/POP Support: Effortlessly connect to any mail server using standard IMAP or POP3 protocols to monitor “Return-Path” addresses for non-delivery reports.
• Flexible Assignment: Assign specific bounce servers to individual Customers or Email Lists. This allows for total isolation of delivery data between different clients or brands.
• Real-Time List Cleaning: Once a bounce is detected, the system immediately updates the subscriber’s status, ensuring they are not included in future mailings.

Automatic Bounce Classification

Not all bounces are created equal. Our system intelligently categorizes failures to help you make informed decisions:

• Hard Bounce Detection: Automatically identifies permanent errors (like “email address does not exist”) and blacklists the address immediately.
• Soft Bounce Management: Tracks temporary issues (like “mailbox full”) and allows for a configurable number of retries before marking the address as inactive.
• Smart Error Parsing: Analyzes raw SMTP response codes to provide clear, human-readable reasons for every failed delivery attempt.

️ Reputation Safeguards

• Automated Suppression: Prevents the “retrying” of known bad addresses, which is a key signal used by ISPs like Gmail and Outlook to identify spammers.
• Bounce Dashboard: View detailed logs and percentages to monitor the health of your data sources and the quality of your lead generation.

Robust Monetization & Billing

Turn your platform into a revenue-generating powerhouse with a fully automated billing ecosystem.

Scaling a SaaS business requires more than just great features; it requires a seamless financial engine. Our billing system automates the entire customer lifecycle—from the first subscription to recurring renewals and tax-compliant invoicing—so you can focus on growth while the platform handles the transactions.

Dynamic Subscription Plans

• Granular Feature Access Control: Create multiple tiers (e.g., Starter, Pro, Agency) and toggle specific high-value features like A/B testing or automation workflows based on the plan.
• Smart Limits Enforcement: Hard-code limits for subscribers, daily sending volume, and total campaigns. The system automatically prevents overages, providing a natural incentive for users to upgrade.
• Promotional Coupon Support: Drive sales with flexible discount codes. Create percentage-based or fixed-amount coupons for seasonal promotions or “early bird” sign-ups.

Automated Financial Operations

• Integrated Invoices System: Professionally branded PDF invoices are generated automatically for every transaction, keeping your users informed and your bookkeeping organized.
• Global VAT / TAX Support: Stay compliant worldwide. The system handles tax calculations based on the user’s location, ensuring the correct VAT or sales tax is applied during checkout.
• Seamless Payment Methods: Native integration with leading gateways like Stripe, PayPal, and more, supporting secure credit card processing and recurring billing cycles.

Lifecycle & Subscription Management

• Automatic Upgrades & Downgrades: Users can change plans instantly. The system calculates pro-rated amounts and adjusts feature access in real-time without manual intervention.
• Grace Period Handling: Retain customers even when payments fail. Set custom grace periods that allow users limited access while the system automatically retries their payment method.
• Automated Suspension: If a subscription remains unpaid past the grace period, the system securely restricts access until the account is settled.